A DTC order, an Amazon FBM order, an FBA inbound shipment, a TikTok Shop order and a wholesale consignment are five different jobs. They can need different packing, different labels, different carrier or freight routes, and different returns paths — and often different stock positions across the UK and EU.
Run separately, that becomes duplicated stock, fragmented visibility and repeated manual work. The better question is not “a warehouse per channel” but “one stock operation that knows what each channel needs.”
The channels are the inputs. The stock operation is shared. The routes out are what change — pick, pack, label, carrier and returns rules applied per channel.
Orders arrive from each connected channel. Channel requirements are handled through agreed operational rules for picking, packing, labelling, shipment handoff and returns.
Direct orders from your own store — picked, packed in your branding and shipped to the customer.
Ecommerce fulfilmentSeller-fulfilled Amazon orders shipped from your Stow stock, like a DTC order arriving from Amazon.
Amazon fulfilmentStock prepared and labelled where required for inbound to Amazon, with buffer stock held for replenishment.
FBA prep & replenishmentSeller-fulfilled TikTok Shop orders picked, checked, packed and dispatched alongside your other channels.
Cartons, cases and pallet movements for retail or wholesale, with their own packing and delivery needs.
Ecommerce shippingStow connects to the channels you already sell on and fulfils the orders that come through them. It is not an official Amazon or TikTok partner, and platform connections are confirmed for your account rather than assumed.
Stock is received once and controlled centrally through warehousing and inventory management; the channel decides the packing, labelling and carrier route from there.
Each connected channel is fulfilled from the same held stock — with FBA replenishment prepared and dispatched as its own outbound route — through agreed rules for picking, packing, labelling, shipment handoff and returns. Illustrative operational view.
A DTC return, a marketplace return and an Amazon removal all end in the same question: what can go back to sellable stock? Each is received, inspected and graded, then restocked, held, reworked or routed onward — via returns management.
Where a channel sells into both the UK and the EU, stock can sit in each market so orders are fulfilled locally rather than every parcel crossing a border — the wider picture is the UK & EU fulfilment operating model.
The dedicated Amazon operation: FBM, FBA prep, replenishment, removals and rework.
Read →The pick, pack and dispatch operation every channel's orders run through.
Read →The one stock operation that holds and controls inventory for every channel.
Read →How returns and removals from any channel are inspected, graded and restocked.
Read →Holding stock in the UK and Poland so each market's channels are served locally.
Read →The carrier routes each channel's orders and consignments hand off to.
Read →Multi-channel fulfilment is one inventory operation supporting orders from more than one sales channel — for example a DTC store, Amazon, TikTok Shop and wholesale — with the packing, labelling and carrier route each channel needs. The stock is held in one operation; the fulfilment route changes by channel.
Yes. One stock position with Stow can serve DTC orders, Amazon FBM orders, TikTok Shop orders and B2B consignments. Each is a different fulfilment job — different packing, labelling and carrier routes — run from the same held inventory rather than separate stockpiles.
Yes. FBM orders are fulfilled and shipped to the customer, while FBA prep prepares and labels stock where required for inbound to Amazon — both drawing on the same stock held with Stow. The dedicated detail is on the Amazon fulfilment and FBA prep page.
Yes. Seller-fulfilled TikTok Shop orders are picked, checked, packed and dispatched through the same operation as DTC orders. Stow is not an official TikTok partner and does not participate in Fulfilled by TikTok; it fulfils the orders you receive through TikTok Shop.
Returns and removals from any channel are received, inspected and graded, then restocked, held, reworked or routed onward. Which route a return should take is an operational decision tied to the channel and the stock, handled through returns management.
Yes. Stock can be held in the UK operation and the EU operation in Poland, so each market's channels are served from stock close to the customer. Whether to split inventory is an operational placement decision, covered by the UK & EU fulfilment model.
Your channels, stock profile, order volumes, DTC/B2B split and any Amazon or TikTok Shop requirements. We'll map the one-operation, multi-channel model and send back an itemised quote.
Discuss your channel mix →