A single design in six sizes and four colours is twenty-four separate units to receive, locate, count and pick correctly. Get the variant wrong and it becomes an oversell, a wrong-item dispatch or a return. Accuracy has to hold at variant level, not style level.
That is warehousing and inventory control applied to a catalogue that multiplies — each size and colour with its own stock, location and count.
New collections, campaign drops, seasonal peaks and promotions concentrate orders into short windows. That is an operational planning problem: inbound stock has to be received and made available before a launch, and the pick-pack operation has to absorb the spike without accuracy slipping.
Stow plans and prepares for known launch and peak windows with you. It does not claim unlimited on-demand capacity — it commits to working the planned window through the same accurate operation, not a separate rushed one.
A consumer buys one top; a stockist orders forty across sizes. Both draw on the same variant stock but need different packing and carrier or pallet routes — the split is handled through ecommerce fulfilment, not two separate stockpiles.
Single or small-item consumer orders, branded packing, parcel carrier routes, customer tracking.
Carton or case quantities across sizes, different packing profile, pallet or freight routes, delivery paperwork where required.
Where the agreed process supports it, orders are folded and packed to your presentation rules, with inserts and agreed branded packaging. Returns can be repacked or relabelled where required. This is packing discipline, not garment processing — Stow does not carry out repair, alteration or manufacturing.
Customers buy to try, so a meaningful share of what ships comes back. What matters is turning each return into a recorded outcome quickly, so sellable stock goes back to available and problem items stay separate — through returns management.
Most fashion brands sell in more than one place and often in more than one market. The same variant stock can serve your store, Amazon, TikTok Shop and wholesale accounts through marketplace and multi-channel fulfilment.
And where you sell into both the UK and EU, stock can sit in each market so orders — and returns — are handled locally, through the UK & EU fulfilment model.
It fits fashion and apparel brands with variant-heavy catalogues, real return volumes, and a mix of DTC and wholesale — no minimum is invented here. To scope it, these are the inputs that matter:
The pick, pack and dispatch operation behind every DTC and wholesale order.
Read →Where fashion's high return volumes are inspected, graded and restocked or held.
Read →Selling through your store, Amazon, TikTok Shop and wholesale from one stock operation.
Read →Variant-level stock control, counts and reconciliation behind the size/colour matrix.
Read →Two things dominate: variant count and return rate. A single style can become dozens of SKUs across size and colour, so stock accuracy has to hold at variant level; and fashion returns are high because customers buy to try. The operation is built around keeping variant stock honest and moving returns through inspection quickly.
Each size/colour combination is its own SKU with its own stock, location and count. Picking, checking and inventory reconciliation all work at variant level, so an order for a specific size and colour is fulfilled against the right unit — not the style in general. This is standard warehousing and inventory control applied to a variant-heavy catalogue.
A return is received and matched to the order, inspected for condition, and given a graded outcome. Resale-suitable items move back towards available stock through restocking; items needing a check are held; and where the agreed process allows, items are reworked or repacked. Whether an item is resale-suitable follows the condition rules agreed with you.
Yes. Single-item consumer parcels and carton or case wholesale orders are different jobs — different packing, different carrier or pallet routes — run from the same variant stock. The operation plans for both rather than forcing one through the other's process.
Yes. Stock can sit in the UK operation and the EU operation in Poland, so each market is served locally. Whether to split inventory is an operational placement decision, covered by the UK & EU fulfilment model.
No. Stow handles the physical fulfilment operation — receiving, storage, picking, packing, shipping and returns — including repacking or relabelling where the agreed process calls for it. It does not carry out garment repair, alteration or manufacturing.
Your SKU and variant structure, order volumes, launch calendar, return profile and DTC/wholesale split. We'll map the operation and send back an itemised quote.
Discuss your fashion operation →